Vlogmas: What It Is & 5 Tips for Beauty Bosses – Glam Startups

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So, you’re ready to take part in Vlogmas—but where do you start?

Vlogmas is all about posting daily videos from December 1st through Christmas, usually filled with holiday fun like makeup tutorials, gift guides, and behind-the-scenes looks at your festive traditions. It’s like an advent calendar, but with videos!

And don’t worry if you didn’t kick things off on December 1st—it’s totally fine to jump in anytime. You can still take part in the countdown to Christmas and create content that your followers will love.

The thought of posting a daily vlog can be overwhelming but with a little planning and strategy, you can create amazing content that resonates with your audience without feeling stressed.

According to this study, businesses that post once a day see much more engagement than those that post only once a week. Posting daily helps keep your audience engaged and excited to return for more. What better way to build that momentum than through the fun and festive Vlogmas trend?

Here are 5 tips to help you successfully jump into Vlogmas this year:

Tip 1: Plan Ahead for Easy and Festive Content

The key to success with Vlogmas is planning ahead. Posting a daily video might sound daunting, but if you take some time to brainstorm and plan, you can make the process much easier. Think about the types of content your audience would love to see, and create a content calendar for the month of December.

Vlogmas Ideas

Here are some Vlogmas ideas you could consider:

• Christmas shopping hauls: Show off the beauty products you’re gifting or buying for your store. Share your favorite holiday products that your followers can shop for.
• Holiday makeup tutorials: Demonstrate how to create festive looks using your products or services, such as a glowy Christmas party makeup or bold red lips for the holiday season.
• Behind-the-scenes content: You could post some GRWM content and take your followers behind the scenes of your business. Share how you’re preparing for the holiday rush or show off your Christmas tree and other Christmas decor.
• Activity videos: These could include anything from gift wrapping to baking holiday treats, creating a sense of festivity that’s relatable to your audience.

To make things easier, use tools like Capcut or video editing software that allow you to quickly edit and polish your footage. Planning your content in advance will keep you on track without feeling overwhelmed by the daily posting demands of Vlogmas.

Staying organized is key during Vlogmas. Platforms like Later let you schedule your social media posts in advance, so you’re not scrambling to post each day.

Tip 2: Create Content That Reflects Your Brand’s Christmas Spirit

Your Vlogmas content should be an extension of your brand. This means keeping the spirit of the Christmas season alive in everything you do—while staying true to your business’s voice and style.

For beauty businesses, this is the perfect opportunity to showcase your products in fun and festive ways.

Incorporate elements of your personal holiday traditions, whether it’s showing your team preparing for a holiday sale or simply chatting about what Christmas means to you. These personal touches will create an authentic connection with your audience and make your content stand out.

And if you’re looking for inspiration, look no further than Ingrid Nilsen! She actually uploaded the first officialVlogmas video back in 2011, helping to kick off this now-global tradition.

Ingrid has always been known for mixing her beauty tutorials with personal moments, and she’s a pro at creating personalized content that makes viewers feel like they’re part of her holiday celebrations. 

Following Ingrid’s example, you can create content that reflects your own unique style while tapping into the Christmas spirit. The more you show the human side of your business and the holidays, the more your audience will connect with you during Vlogmas.

Tip 3: Keep it Simple with Shorter Videos

If you’re intimidated by the idea of posting a daily vlog, you’re not alone!

Many creators overcomplicate things, thinking that their videos need to be highly produced or incredibly long. The truth is, short and sweet is often better, especially for a beauty business that wants to focus on product showcases or simple, easy-to-consume content.

Instead of spending hours editing a long Vlogmas video, keep it simple and aim for videos that are around 5-7 minutes long.

You can share tips, showcase products, or even give your followers a peek into how your Christmas shopping is going in a quick, casual format. The beauty of daily videos is that they don’t have to be perfect, as long as they’re engaging and relevant.

Here is an example of a short Vlogmas video on TikTok.

@bperfectcosmetics

VLOGMAS DAY 8 🎞️ Another day, another vlog slay 💅🏼 We can confirm the naughty Elf of HQ is infact Sean 😏 #vlogmas #bperfectcosmetics #christmas #sillyseason #fyp

♬ original sound – BPerfect Cosmetics

Tip 4: Engage With Your Community and Build Holiday Buzz

One of the best parts of Vlogmas is the sense of community it fosters.

This is the time to build a connection with your audience and show them how much you appreciate their support. Whether you’re showcasing a new product, giving behind-the-scenes glimpses, or running a giveaway, there are plenty of ways to engage your followers.

Consider running Vlogmas challenges or creating interactive content. For example, you could ask your audience to share their favorite beauty products for the holiday season or participate in a “12 Days of Christmas” giveaway where you offer a new beauty product every day. Engage with your followers in the comments or ask for their input on what they’d like to see in your upcoming videos.

Also, don’t forget the power of your email address list. Keep your followers updated with your latest Vlogmas video by sending out quick reminders or offering exclusive content to those who subscribe to your newsletter. This builds anticipation and keeps your audience coming back for more.

Tip 5: Get Your Videos Seen by More People

Posting great videos is one thing, but getting them in front of as many people as possible is key.

Make sure to promote your Vlogmas videos across all your social media platforms—Instagram, Facebook, and even TikTok. Share snippets, behind-the-scenes moments, or teasers to get your followers excited about what’s coming next.

Another easy way to get more eyes on your content is by using holiday-related keywords like Christmas shopping, holiday beauty, or Vlogmas ideas in your video titles, descriptions, and tags to help new viewers find your content when they’re looking for festive videos.

PS: Want to keep the momentum going after Vlogmas? Create a website with tools like Squarespace to repurpose your videos into blog posts and drive more traffic to your brand year-round!

Ready to Join the Vlogmas Fun?

By now, you should have a clear understanding of what Vlogmas is and how you can use it to grow your beauty business during the Christmas season.

Whether you decide to post every day or focus on a few key Vlogmas ideas, the important thing is to have fun and make the most of this exciting holiday tradition.

Now, it’s time to get your Vlogmas video ideas together, plan your content, and dive into the holiday spirit. Happy filming, and here’s to a successful Vlogmas!