Shorby Review: the best link in bio tool? (2024 Update)
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In the highly visual beauty world, having a solid social media presence is essential for salon owners. Platforms such as Instagram and TikTok are now ideal for showcasing your salon’s work- whether hairdressing, nail tech work, etc.- helping you Connect with potential clients and grow your brand.
However, one limitation of these popular social media platforms is the single bio link, which makes it challenging to direct your audience to various aspects of your business, such as your Shopify stores, your booking page or other social media pages like Pinterest. This is where tools like Shorby come in, offering a solution to help you make the most of that precious bio link space.
What is Shorby?
Shorby review- Link in bio features, pricing and more
Shorby is a game-changing tool that enables businesses such as beauty salon owners and other beauty entrepreneurs to create smart, customisable landing pages or link in bios (as we call them) for their social media pages. By leveraging Shorby, you can optimise your Instagram presence, drive more traffic to your online channels, and ultimately increase bookings. This review will investigate how Shorby works and why it may be one of your best tools this year.
Application Category: Link in bio tool/software
4.7
Pros
- Shorby's interface is straightforward to use and get used to
- Shorby offers value for money and is suitable for various budgets
- Shorby allows you to keep and test a fully functional Link in bio (+ pro functionalities) free of charge for a few days.
Cons
- We could not customise the colour of each button on the link in bio page.
- Limited free plan availability
How Shorby works
With Shorby, you can create a visually appealing, mobile-responsive Link in bio pages where you can add links to other platforms. In addition, you can embed social media content and showcase your salon’s work, making your Instagram bio link a one-stop shop for everything related to your business.
Some of Shorby’s standout features for beauty salon owners include:
- Customisable landing page design: You can tailor the look and feel of your Shorby page to match your salon’s branding and aesthetics.
- Multiple links: You can direct potential clients to various parts of your online presence, such as your booking page, promotions, and blog.
- Analytics: With Shorby, you can gain insights into how your audience engages with your Shorby page, helping you make better decisions.
- Social media integration: You can showcase your latest Instagram posts or other social media content on your Shorby page.
- Shortening links: You can copy and paste them on the platform. These short links can be helpful, especially on social media platforms with character limitations. Shorby also allows you to track your link analytics to see who clicked on your links.
Setting up your Shorby account
Getting started with Shorby is a breeze. First, visit Shorby’s website and sign up for an account, and Shorby will direct you straight to a Link in bio creation/designing page.
Shorby’s Design and branding
After setting up your Shorby account, you can design your landing page. Shorby offers a user-friendly interface that allows you to customise the appearance of your page. For example, you change the background colour, upload your salon’s logo or profile picture, and choose fonts that align with your brand identity. Ensuring that your Shorby page reflects your salon’s aesthetics will make it more visually appealing to your audience.
Adding multiple links on Shorby
With your Shorby Link in bio page design in place, it’s time to add your links. Shorby lets you create custom buttons for each link, allowing you to use descriptive text that entices visitors to click. For example, you can add buttons for “Book appointments,” “Visit our blog,” “Buy from our storefront,” and even add affiliate links if you have any. Make sure to prioritise the most important links at the top of your page.
Integrating social media and other content
To make your Shorby page even more engaging, you can add dynamic content, such as embedded Instagram posts or YouTube videos, an excellent way to showcase your salon’s latest work, share tutorials, or feature client testimonials. Integrating your social media content helps create a seamless experience for visitors, increasing the likelihood they’ll explore your offerings and book an appointment.
Linking your Shorby page to your Instagram bio
Once you’re satisfied with your Shorby landing page, it’s time to link it to your Instagram bio. Copy the unique URL generated by Shorby and paste it into the “Website” field in your Instagram profile settings. When visitors click your bio link, they’ll be directed to your Shorby page, giving them access to all the essential information about your salon.
Using Shorby Analytics to Grow Your Business
Shorby provides valuable insights into how your audience interacts with your landing page. For example, you can add tracking and monitor clicks on each link to see which content resonates most with your followers. This information is crucial for refining your marketing strategy and ensuring you’re targeting the right areas of your business.
As you analyse your Shorby data, pay close attention to the links that receive the most clicks. This information will help you determine what your audience is most interested in, whether booking appointments, viewing promotions, or learning more about your services. Use this knowledge to optimise your Shorby page, prioritising the most popular links and adjusting less popular ones.
Shorby pricing and plans
Shorby offers several pricing plans to cater to different needs and budgets. In addition, the plans typically vary regarding available features, such as the number of projects, links, click-tracking capabilities etc.
The lowest plan rocket starts at $12/mo, the pro plan starts at $24/mo, and the agency plan starts at $82/mo.
The Shorby pro plan, which is the most popular, offers many features which may be helpful for most beauty entrepreneurs, including the ability to create 50 pages and embed content like youtube videos, Apple Podcasts, Shopify categories, Etsy products and more.
When selecting a plan, consider your salon’s specific needs and goals. For example, you might opt for the pro plan if you’re starting and looking to create a simple landing page. However, the agency plan may be more suitable if you need advanced features, such as adding more than 200 pages, adding team members, etc.
Comparing Shorby to other bio link tools
While Shorby is an excellent solution for optimising your Instagram bio link, it’s essential to research other available tools to ensure you’re making an informed decision. Some popular alternatives include Pallyy, Link in bio by later and Tap.bio. Each platform has unique features hence comparing them will help you decide the best fit for your salon.
Tips for maximising your beauty salon’s Shorby success
Promoting limited-time offers and discounts
Utilise your Shorby page to promote special offers and discounts exclusive to your Instagram followers. It will encourage them to click on your bio link and create a sense of urgency, driving them to take action and book appointments.
Highlighting client testimonials and reviews
Positive client feedback is a powerful marketing tool. Consider adding a section on your Shorby page dedicated to client testimonials or linking to a page with reviews. It will help build trust with potential clients and showcase the quality of your salon’s services.
Showcasing your salon’s portfolio
Your Shorby page is an excellent platform for highlighting your salon’s best work. Dedicate a section to showcase your portfolio with images or videos of various hairstyles, makeup looks, or other beauty services. This visual proof of your expertise can entice potential clients to book with your salon.
Cross-promoting your salon’s other social media profiles
If your salon is active on other social media platforms, like Facebook, Twitter, or Pinterest, include links to those profiles on your Shorby page. It will encourage your Instagram followers to engage with your salon on multiple channels, increasing overall online visibility.
Our overall thoughts on Shorby
Shorby is a versatile and user-friendly tool that can revolutionise your beauty salon’s Instagram or Tik Tok presence. Creating an engaging, customised landing page with multiple links can direct your audience to various aspects of your business and drive more bookings.
If you haven’t explored Shorby yet, we highly recommend trying it. With its customisable design, analytics, and social media integration, this powerful tool can help you maximise your Instagram bio link and take your salon’s online presence to new heights.