Mother’s Day – Instagram marketing tips for beauty businesses

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With Mother’s Day 2023 fast approaching, beauty businesses everywhere focus on how best to market their services and ensure they reach their desired customers. Instagram can be an invaluable marketing tool but requires a strategic approach to maximise its effect. Luckily, we’re here to provide some top tips for beauty businesses that want to ensure they take full advantage of this powerful platform for Mother’s Day 2023. From establishing meaningful connections with potential clients through social media interactions to creatively incorporating promotions into your content, we have all the information you need to launch successful Instagram campaigns and boost bookings this season!

This is an excellent opportunity to increase business.

Mother’s Day presents an excellent opportunity for beauty businesses to increase their business. In addition, it is an ideal time to reach customers looking for special treats and gifts for their mothers.

Utilising Hashtags for this special day.

Hashtags are a great way to reach potential customers on Instagram. They provide an easy and efficient way for users to search by keywords, eliminating extensive scrolling through photos and videos. Adding well-crafted hashtags in your posts ensures the right people can find you, aiming to increase engagement with your content and draw more traffic towards your page.

Additionally, thoughtful hashtag usage offers opportunities for furthering marketing efforts beyond just popping up in someone’s feed. By using relevant niche tags or ones specific to unique campaigns (i.e. #mothersdayspecial), beauty businesses can capitalise on massive online trends and locate other hairstylists, nail techs or colour technicians who may be interested in collaborating or sharing their services with each other’s networks. 

One thing to remember is that not all hashtags are equal. It would be best if you found meaningful and trendy hashtags while also being able to track their performance to know whether they are working well for you or not. We use the tool called Later, which helps us find excellent hashtags, receive hashtag suggestions, organise them into different categories and check their performance. 

We also published an article reviewing another benefit of using this tool; the Link in bio, which is offered as included in Later’s starter plan. 

A case for hairdressers: Showcasing Hairstyles, including before-and-after transformations.

Showing off before-and-after transformations is highly effective. Capturing extraordinary results creates an immediate impact and draws attention. Post-showcase photos featuring before-and-after styles particularly suited for Mother’s Day events demonstrate just how much potential there is for creating amazing looks.

Showcasing elegant updos, sleek ponies, and braids will give an idea to new customers what look they want when planning their next event – plus, it’s excellent free promotion!

In addition to sharing images from successful past projects, you could ask current customers to share their experiences and submit pictures related to a “Mother’s Day Hair Inspiration” contest. Encouraging real people underlines the genuine quality of your business and encourages viewers who aren’t already customers to feel connected through similar life stories. 

Offering Promotions and Specials

Promotions and Specials are a great way to attract new clients or reward existing customers on this special day. Although you can post a mother’s day poster or mother’s day card, getting creative with your special offers is essential to be successful.

Think carefully about what type of discounts you can offer for Mother’s day – specifically for haircuts and hairdos or even broader hair treatments and hair colouring services. Consider discounting individual products, services, packages, and other extras that could add value to the customer experience – like adding a free product when booking an appointment. 
Furthermore, remember those already loyal customers who already frequent your salon; offering incentives for these individuals will help create a sense of exclusive loyalty among clients that visit often.

Featuring Client Testimonials on Instagram stories and highlights.

A great way to reach and connect with potential customers on Instagram is by featuring testimonials from existing clients. Highlighting your beauty businesses services through positive reviews can provide instant social proof and encourage others to book their appointments for the special day. For example, you could create Instagram story highlights that show different customer reviews or even feature a few snippets of longer testimonial videos in your stories. You could also use the highlight tool to collate customer DMs into one place, so they stay visible even after your Instagram stories have expired.

Additionally, consider dedicating particular hashtags or mentions related to this day’s promotions when sharing customer recommendations; this encourages direct engagement with potential future customers while deepening relationships with existing ones.

Running a Mother’s Day Instagram Contest and giveaways

Running an Instagram contest is an effective way for beauty businesses to engage their existing customers, reach new ones and boost brand appreciation. Contest entries can promote consumer loyalty by offering special deals or discounts on services and encouraging user-generated content about the experience of receiving hair care, nail care or any other services you offer from your salon. Consider utilizing relevant social media hashtags such as #MothersDay or #CelebratingMoms, including similar promotions; This will draw in more potential customers and spark conversations among current clients while promoting engagement with prospects. Adding personalised Mother’s day gifts and rewards like exclusive offers such as hampers with Mother’s day cards and merch are ideal ways to entice people into participating in your contest, ensuring exposure for your business at multiple levels!

Tracking and Analyzing Performance

Tracking and analyzing performance is essential to ensuring success in any marketing effort, including Instagram. With analytics and insights, you can track the effectiveness of their Instagram posts to see what works and what doesn’t. Additionally, you can monitor who interacts with your content by monitoring the comments on each post or noting who has liked them. This information will provide an invaluable resource enabling you to effectively make informed decisions about how best to reach customers on Mother’s Day 2023.

Analyzing this data also helps beauty businesses optimize their strategy moving forward. It allows you to evaluate past successes, figure out where potential customers have come from so that future marketing efforts can be directed more accurately at these people, or identify weaknesses in the current approach for areas for improvement. 

It will be highly beneficial to look back at your efforts after the day and understand what went well and what could be better to achieve more success next time. 
If the word ‘Analytics’ sounds complicated, here is some simple information for you- head over to the FAQ section below. 

Conclusion and encouragement for new beauty entrepreneurs trying to stand out on Instagram

Remember that communicating with your followers and getting creative in promoting your services can attract more customers and maximize the platform’s potential. Additionally, being active on other social media improves visibility and builds client trust. Finally, post content that resonates with users while incorporating hashtags to identify new potential leads.

If you are a new business owner, remember it takes time before gaining online traction. The digital marketing world requires patience but is also abundantly rewarding, so don’t give up! 

FAQ- Frequently asked questions