5 Creative Holiday Marketing Ideas for Salons – Glam Startups
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The holiday season is here, and it’s the perfect time for salons to shine, literally!
People everywhere are gearing up for festive celebrations, family gatherings, and special events, and they’re looking for ways to look their absolute best – definitely, a great opportunity for your salon or any other beauty business to stand out with creative and effective holiday marketing ideas that draw attention and boost bookings.
With the holiday season in full swing, how can your salon shine with standout holiday promotions? A little thoughtful planning and creative strategy can turn your business into the go-to spot for festive pampering. Plus, with shoppers expected to spend 8% more this year compared to last year, according to Deloitte’s 2024 holiday retail survey, now is the perfect time to capitalize on the season.
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Here are five proven holiday marketing strategies to help your salon make a lasting impression this season.
1. Create Festive Social Media Campaigns
Social media is a powerful tool for modern marketing. During the holidays, platforms like Instagram, Facebook, and TikTok are buzzing with people looking for gift ideas, inspiration, and local services.
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This is your chance to grab their attention with fun and festive holiday marketing campaigns.
For example, why not run a “12 Days of Christmas” GRWM challenge on social media? Each day, share a video of yourself getting ready using your salon’s services or your favorite products—like headscarves, makeup, or styling tools. You could even link affiliate products in your bio or link-in-bio for passive income, giving your followers easy access to the items you recommend. This keeps your followers engaged and encourages them to check in every day for new inspiration.
Another idea? Post eye-catching before-and-after transformation videos showing off your skills. Use trending hashtags like #HolidayHairGoals or #FestiveGlow to boost visibility. You can also encourage your customers to share their own GRWM holiday looks, tagging your salon for a chance to win a prize. This not only promotes your services but also brings in potential new clients through social proof and referrals!
Pro Tip: Don’t forget to use marketing channels like Instagram Stories or Reels. Video content performs exceptionally well, especially when it’s festive and visually appealing.
To streamline your holiday social media efforts, consider using tools like Shor.by for creating clickable link-in-bio pages, or Later for scheduling your festive content ahead of time. Need stunning visuals? Canva offers easy-to-use templates to design your campaign graphics in minutes
2. Offer Holiday Gift Packages and Guides
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When it comes to holiday shopping, people are always looking for meaningful and convenient gifts.
This is where your salon can shine by offering curated holiday gift packages or services.
For instance, you could create a “Winter Haircare Bundle” and a voucher for a professional treatment at your salon. Or, put together a “Pamper Me Package” with a facial, a massage, and a manicure.
There are many ways you could offer a holiday gift bundle or gift, depending on the products or services you offer.
Another way we’ve seen beauty businesses winning with holiday marketing ideas is by creating holiday gift guides and sharing them on their websites or through email marketing.
Your guide can highlight your best products and services, along with recommendations for different budgets. Don’t forget to share the guide on your social media channels to drive traffic and bookings!
Ps. If you’re looking to upsell salon-branded items like mugs, t-shirts, or tote bags in your gift packages, platforms like Printify or Printful can make custom product creation seamless.
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3. Host a Holiday-Themed Event
Are you in a position to host an event?
If you can, transform your studio into a cosy, holiday-themed space and invite your customers to join you for an evening of pampering, holiday cheer, and exclusive deals.
For example, you could host a “Holiday Glam Night,” where clients can enjoy mini makeovers, hairstyling tutorials, or quick nail art sessions. Pair these services with festive drinks like hot cocoa or champagne and sweet treats to make it an event to remember.
If you want to expand your reach, consider collaborating with other small businesses. For instance, a local boutique could set up a pop-up shop in your salon, or a bakery could provide holiday treats for the event. This creates a win-win situation where you can both cross-promote your offerings.
Want to promote your event effectively? Use AdCreative.ai to create high-converting promotional ads and social media graphics quickly.
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4. Launch Targeted Email Marketing Campaigns
Never underestimate the power of a well-timed email. With the right strategy, email marketing can drive engagement and bookings while keeping your salon top-of-mind throughout the holiday season.
Start with a festive email wishing your clients a happy holiday season and offering a small incentive, like a discount code or a free add-on service. For example, “Book a color service this week and receive a free holiday hair treatment!”
You can also send emails featuring your holiday gift guides, upcoming events, or last-minute holiday appointment slots. Another great tactic? Share helpful holiday marketing tips that are relevant to your audience, such as “How to Keep Your Hair Healthy This Winter” or “Top Holiday Party Looks to Try This Season.”
Make sure your emails are visually appealing and mobile-friendly. A festive design paired with engaging, to-the-point copy can go a long way in boosting conversions.
5. Reward Loyal Customers with Holiday Perks
The holidays are all about giving, and there’s no better time to show your appreciation to your regular clients. Giving strengthens relationships, but it also encourages repeat business and referrals.
Consider offering loyalty discounts or free add-ons for your most frequent customers.
Another idea? Create a referral program specifically for the holidays. For instance, clients could receive a discount or gift card for every new customer they bring to the salon.
Want to make things even more personal? Send handwritten holiday cards to your top clients, thanking them for their loyalty and wishing them a joyful season. Small gestures like these go a long way in building trust and loyalty.
Why These Holiday Marketing Ideas Work
What makes these holiday marketing ideas so effective is their focus on personalization, community engagement, and strategic promotion. From leveraging social media to connecting with loyal clients, these tactics ensure that your salon stays top-of-mind while building meaningful relationships.
The holidays are also a time when people are willing to spend more on services that make them feel good, so, offer unique and thoughtful experiences that will position your salon, or any other beauty business as a must-visit destination during the holiday season.