10+ Best Link in Bio Tools for Instagram & TikTok in 2025

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Are you looking for the top link in bio tools for Instagram and TikTok this year? With the ever-evolving world of social media, it can be difficult to decide which tools to use to maximize your reach and engagement. From tracking insights to optimizing user experience, various tools are available to help you get the most out of your social media presence. Here are the top 10+ best link in bio tools for Instagram and TikTok in 2023 that can help you do that! In this blog, we will review and compare the features of each tool and discuss how each can benefit your business. Whether new to social media or a seasoned pro, this blog will help you make an informed decision. 

What is a Link in Bio Tool & why should you optimize it?

Link in bio tools or bio link tools are an increasingly popular way of enhancing your social media presence by adding a link to your Instagram or TikTok bio. These links can direct users to any website or page you want, such as your company website, an e-commerce store, a blog post, etc. Using a link in bio tool, you can easily track how many people click on your link and customize the link you share in your bio to give it a more personal touch. Additionally, you can use a link tool to track insights such as demographics (the age, nationality etc., of your visitors or users), posts with the highest engagement, and more. This feature can be extremely useful for businesses as it can provide insight into which products and services their audience is most interested in.

Link in bio tools are a great way to easily keep track of your social media presence, get better insights into your audience, and provide a personalized touch to your link. Knowing the best bio link to use for your business can help ensure that you take full advantage of social media’s power to promote your business and reach your desired audience.

How to put a link in an Instagram bio or a TikTok bio

Adding a link to your Instagram or TikTok bio is a simple process. 

For TikTok:

Please note (This was the process when writing this article): You will need to convert your account to a business account and have 1000+ followers to add a clickable link. To do so, click on the menu (three dots at the top), head over to settings and privacy, click on account and select ‘switch to a business account.’

To add the link:

• Open the TikTok app and log in to your account.
• Tap on the profile icon
• Tap on Edit Profile.
• Scroll down to the Website section.
• Enter the link you want to share in the Website field.
• Tap Save in the top right corner to save your changes.

For Instagram:

• Open the Instagram app and log in to your account.
• Tap on the profile icon in the bottom right corner.
• Tap Edit Profile.
• Click on ‘Links’
• Enter the link you want to share in the Website/ External link field.
• Tap Done in the top right corner to save your changes.

That’s it! Your followers can now tap the link in your bio to access your shared content.

Pallyy

Pallyy is an excellent TikTok and Instagram bio link tool that also offers a social media management and scheduling service. Pallyy is also one of the few tools that offer a free plan. The free trial, unfortunately, does not include the bio link tool but allows you to connect to one social media page, schedule 15 posts and analyze social media performance.

Pally’s premium plan gives you access to the bio link tool and social media management service. Other key features include:

• Ability to add a custom domain
• Scheduling unlimited posts
• The ability to add team members and getting a URL to share your calendar with clients.

Pallyy Pricing

Free trial, $24/Month (Premium)

Linkin.bio by Later

Linkin.bio by Later is a powerful tool that helps brands and entrepreneurs increase their reach, engagement, and sales by creating powerful pages and aesthetic insta bios.

Just like Pallyy, Linkin.bio by later’s plans also include social media management features such as:

• Connecting up to 30 social media pages 
• Auto publishing posts to Instagram business, Tik Tok, Linkedin, Twitter and Pinterest.
• Best time to post suggestions and hashtag suggestions
• Instagram Reels and Instagram stories publishing and more. 

The link in bio features include linked Instagram and TikTok posts, Shopify and Mailchimp connection for email marketing and multiple analytics options (Instagram audience insights, Hashtag insights, Reels analytics and more.)

Linkin.bio by Later Pricing

$18/month (starter), $40/month (growth), $80/month (advanced).

Shorby

Shorby is a great TikTok and Instagram bio link tool which allows users to add custom branded clickable icons and use them to link to multiple different websites, products, and services. For example, as a mobile hairdresser, salon owner or any other beauty business entrepreneur, you can add social media links, your website link, a link to your merchandise store and some videos from your YouTube page. This will help you direct your audience to the right places and ensure they don’t miss out on any valuable content. 

Shorby Pricing

Shorby prices range from $12/Month to $82/Month (During offers) and can go up to $15/Month to $99/Month (regular pricing. 

Shorby’s key features

With the most feature-packed plan (premium), you can:

• Create upto 50 pages
• Analyse all your pages’ traffic by inserting a google analytics pixel
• Embed Etsy products- perfect for business owners such as mobile hairdressers wanting to earn a little bit more from showcasing their merch on their Shorby pages.
• Create unlimited short links and track their clicks, and more.

Tap Bio

Tap Bio is a link in bio tool that helps users create bio cards (their version of link in bio pages). Tap Bio’s unique selling point is its focus on helping business owners and entrepreneurs convert their Instagram or Tik Tok followers into buyers, readers, listers etc. (a focus on Instagram funnels). 

Tap Bio does not offer a free plan, although you can get a free trial of the Gold plan so you can enjoy its premium features before deciding on a plan. 

Tap Bio pricing

The platform offers Basic (Free), Silver ($5/month), Gold ($12/month) and Platinum (custom price) packages. However, they offer discounts on yearly packages: Silver ($36), and Gold ($96).

After your 7-day free trial on the Gold plan you get to enjoy:

• Up to 3 accounts
• Unlimited cards
• Track statistics of your card
• Enable email sign-ups from your cards 

Linktree

Linktree is one of the most popular bio link tools for Instagram and TikTok. This all-in-one platform allows users to create a single, customized page that hosts multiple links to their website, blog, YouTube channel, and more. With Linktree, users can quickly and easily build an effective hub for their online presence. They can also track analytics to gain insights into user engagement and optimize their link in bio for maximum engagement and reach. Linktree also supports customization, including link labels and color schemes, to ensure that your link in bio looks and feels like an extension of your brand. Linktree also provides a variety of integrations with other popular social media platforms, such as Twitter, LinkedIn, and Facebook, giving users even more opportunities to grow their online presence. A free version of Linktree is available, making it a great and affordable way to start building and managing your link in bio.

Linktree pricing

Free, pro $9/Month, Premium $24/Month, Starter $5/Month

Linktree’s Key Features

With the premium plan, you can:

• TikTok showcase: You can showcase your best TikTok videos on your page.
• Spotlight: You can highlight important links to get your visitors’ attention.
• ‘Buy me a git’ and ‘Tip jar’: Your visitors can show you some love by buying you a gift or tipping you for your great service right from your Linktree page.
• Analytics & Automation: You can track your page’s performance and use a tool like zapier to send automatic SMSs and emails. 
• Collect visitor details like emails and phone numbers for email marketing. 
• Add unlimited links and many other features. 

Leadpages

Want to create highly customizable, mobile-responsive landing pages to capture leads and maximize engagement? Leadpages may be the tool for you. With an intuitive drag-and-drop editor and hundreds of customizable templates, Leadpages makes creating an engaging landing page or link in bio page easier than ever. With leadpages’ widgets, you can add forms, images and embed videos from your social media pages. 

Leadpages key features

With Leadpages, you can embed your Instagram or TikTok videos, add payment forms and checkout boxes and automate tasks with its various integrations with tools such as Zapier and Pabbly Connect. Leadpages also offers highly customizable mobile-friendly templates, and with its drag-and-drop editor, you will be ready to create a stunning link in bio page in no time. 

Leadpages pricing

Leadpages offers a 14-day free trial and charges $37/month for the standard plan and $74/month for the pro plan.

Convertkit

Convertkit is a perfect tool if you are looking to level up your social media game, as you can easily create customized landing pages and signup forms to capture email addresses, making it easier to convert visitors into paying customers. Additionally, the tool provides insightful analytics to track and monitor your campaigns, allowing you to measure your efforts’ success.

Convertkit also features a powerful email automation tool which will allow you to automate your email campaigns, saving you from spending countless hours manually sending emails. Think about those valentines, Christmas or new year giveaways for your hairdressing or Lash clients.

To top it up, you can also customize your workflow by setting up rules and triggers that send automated emails to your subscribers and even personalize your campaigns by setting up segmentation rules, which send emails to only their most engaged or targeted subscribers.

Convertkit features

• Convertkit offers free migrations from other tools
• Unlimited forms
• Unlimited landing pages
• You can sell digital products and subscriptions
• You can add third-party automation and more. 

Convertkit pricing

Convertkit offers a free plan, perfect for beginners wanting to try the tool out. The other plans include a creator plan- $9/month and creator pro – $25/month.

Wix

Wix is a popular website builder that allows you to create stunning, feature-rich websites without coding experience. With Wix, you can easily create custom insta bio links that direct users to additional content, such as product pages, forms, and more. Wix also provides a range of analytics and insights to help you track user engagement and optimize your page for maximum reach. Additionally, Wix offers a range of integrations with other social media platforms, such as YouTube and Shopify, to help you maximize your social media presence. To make things even easier, Wix also offers 24/7 customer support and a variety of tutorials and resources.

Overall, Wix is a great option for those looking for a comprehensive link in bio tools for TikTok or Instagram bios. 

Wix is also perfect for beauty salon owners and mobile hairdressers, offering online scheduling tools with over 500 designed templates. 

Wix pricing and key features

Wix offers ‘website plans’ best for showcasing professional sites and Business plans that are great for websites that collect payments. Some key features include its beginner-friendly user experience, the ability to use custom domains, SEO optimization tools and integration with many payment solutions. 

Wix’s prices start at around $16/month for the most basic plan and reach out to $59/month for the business VIP plan. 

*Interesting feature for beauty salon owners: Wix offers a loyalty program tool, which allows you to reward your clients by offering coupons, points, discounts and more. 

Conclusion

In conclusion, choose a tool that best fits your business and targets, while ensurig that the tool you go for is user-friendly and will allow you to track insights, optimize user experience, and maximize your reach and engagement. Whether you are a mobile hairdresser, a Lash tech or a beauty enthusiast looking to make more money online, these tools can help ensure that your social media presence is stellar. With the right knowledge and insights, you can position yourself to make the most of your social media accounts and capitalize on the ever-growing opportunities that social media provides.

Frequently asked questions